Clarins

In September 2025, Because Creative partnered with experiential agency Backlash to produce Clarins’ Sweet Spot Roadshow - a bakery-inspired pop-up activation celebrating 10 years of the brand’s best-selling Lip Comfort Oil. The immersive event invited customers to test and shop Clarins’ lip range while enjoying games, treats, and prizes. As part of We Are Visual, we worked with Because Creative to install the elements to make up the shop. The pop-up caught the attention of influencers and beauty fans, generating a buzz across TikTok and Instagram throughout the three-day run in both cities.