Rodeo Doughnuts

Top down shot of multiple boxes of doughnuts
Top down shot of multiple boxes of doughnuts
Top down shot of multiple boxes of doughnuts

project overview

Rodeo Doughnuts is the delicious doughnut destination serving up old classics and seasonal goods. A new brand for your favourite UK doughnut company. New art direction pivoted the brand from its previous poppy colours and childlike aesthetic to a more grown-up, elegant vibe. Focusing on using collage style along with archive imagery of classic western themes, cowboys and cowgirls.

project type

In-House Creative

In-House Creative

In-House Creative

year

2018-2024

2018-2024

2018-2024

role

Lead Designer

Lead Designer

Lead Designer

client

Rodeo Doughnuts

Rodeo Doughnuts

Rodeo Doughnuts

Wide shot of wheatpaste posters on a concrete wall
Wide shot of wheatpaste posters on a concrete wall
Wide shot of wheatpaste posters on a concrete wall
Multiple hands reaching to grab a tower of doughnuts
Multiple hands reaching to grab a tower of doughnuts
Multiple hands reaching to grab a tower of doughnuts
Multiple cookies falling into a big glass of milk
Multiple cookies falling into a big glass of milk
Multiple cookies falling into a big glass of milk